Effective; Concentrated; Mild; Biodegradable Cleaner. 100% Cruelty-free. Not animal tested. No preservatives: We have raise the pH of Sal Suds to that of standard soap, which makes Sal Suds an even better grease cutter, while allowing us to produce Sal Suds without using preservatives in either the ingredients or in the finished product. Sal Suds remains mild as before. No added Color: to make Sal Suds even more nature-friendly, we have removed the yellow dye. Compassion for animals: Dr. Bronner's is qualified for the rabbit and stars logo of the Coalition for Consumer Information on Cosmetics (CCIC). This logo certifies that our product and all of our ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Complete ingredient disclosure: All ingredients of Sal Suds are disclosed and disclosed and described in regards to function and origin. Sal Suds is a balanced formulation of naturally derived surfactants with natural fir pine needle oil: it cleans and rinses with exceptional power, yet is mild and gentle on the skin. Sal Suds is equally effective in hard or soft water, rinsing freely, hot or cold. It is 100% cruelty-free: no animal testing. Sal Suds will biodegrade rapidly after it has done its job, without affecting nature's balance.